Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing.
Dirk ThorleuchterDirk Van den PoelAnita PrinziePublished in: Expert Syst. Appl. (2012)
Keyphrases
- social media
- acquisition process
- potential customers
- customer base
- customer behavior
- marketing strategies
- customer relationship management
- customer service
- direct marketing
- website
- customer satisfaction
- prediction accuracy
- image acquisition
- customer data
- online marketing
- consumer behavior
- customer segmentation
- call center
- electronic commerce
- customer preferences
- online stores
- data mining
- retail banking
- banking industry
- point of sale
- customer churn
- customer support
- financial services
- support systems
- historical data
- case study
- image processing