Dancing in the Dark-Social Media Tactics in the News Industry.
Esbjörn EbbessonMagnus BergquistPublished in: MCIS (2016)
Keyphrases
- social media
- user generated content
- social networks
- real world events
- social networking
- big data
- case study
- online marketing
- world wide
- social networking sites
- social media platforms
- social media sites
- fastest growing
- real world
- news sources
- news events
- emerging topics
- competitive market
- leading edge
- information diffusion
- online social networks
- multimedia