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Internet marketing: strategy, implementation and practice: Dave Chaffey, Richard Mayer, Kevin Johnston and Fiona Ellis-Chadwick, FT, Prentice-Hall, Englewood Cliffs, NJ, second edition 2003, 484p, ISBN 0-273-65883-2, price £34.99 ($68.50).

Mark Stansfield
Published in: Int. J. Inf. Manag. (2004)
Keyphrases
  • marketing strategies
  • database marketing
  • online marketing
  • direct marketing
  • support systems
  • commercial banks
  • information retrieval
  • database systems
  • response time
  • table of contents
  • leading edge
  • market segments