Putting Brands into Play: How Player Experiences Influence the Effectiveness of In-Game Advertising.
Laura HerrewijnKarolien PoelsPublished in: DiGRA Conference (2011)
Keyphrases
- board game
- playing games
- game playing
- imperfect information
- game mechanics
- human players
- game play
- multi player
- game players
- card game
- video games
- minimax search
- game design
- repeated games
- two player games
- online game
- role playing game
- game theory
- case study
- game theoretic
- e learning
- online advertising
- optimal strategy
- general game playing
- serious games
- educational games
- boolean games
- incomplete information
- american football
- pac man