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Social media-driven customer engagement and movie performance: Theory and empirical evidence.

Ana CastilloJose BenitezJavier LlorénsXin (Robert) Luo
Published in: Decis. Support Syst. (2021)
Keyphrases
  • empirical evidence
  • social media
  • electronic commerce
  • driven learning
  • social networks
  • theoretical framework
  • data driven
  • data mining
  • learning environment
  • virtual environment
  • big data
  • customer service