Just-in-time Customer Churn Prediction: With and Without Data Transformation.
Adnan AminBabar ShahAsad Masood KhattakThar BakerHamood ur Rahman DuraniSajid AnwarPublished in: CEC (2018)
Keyphrases
- data transformation
- customer churn
- prediction model
- churn prediction
- data mining
- data integration
- privacy preserving
- prediction accuracy
- functional dependencies
- data quality
- privacy preserving data mining
- data warehousing
- rule induction
- customer relationship management
- credit risk
- regression model
- neural network
- case study
- data mining technology
- data sources
- integrity constraints
- anomaly detection
- decision support
- dimensionality reduction
- decision trees
- knowledge discovery