Towards an Efficient Method of Modeling "Next Best Action" for Digital Buyer's Journey in B2B.
Anit BhandariKiran RamaNandini SethNishant NiranjanParag ChitaliaStig BergPublished in: MLDM (2017)
Keyphrases
- experimental evaluation
- modeling method
- electronic commerce
- high accuracy
- preprocessing
- classification method
- support vector machine svm
- computational cost
- probabilistic model
- bayesian networks
- segmentation method
- synthetic data
- computationally efficient
- multiresolution
- pairwise
- computer vision
- support vector machine
- edge detection
- dynamic programming
- cost function
- detection method
- significant improvement
- k means
- mathematical model