Promoting end-of-season product through online channel in an uncertain market.
Pingping ChenRuiqing ZhaoYingchen YanChi ZhouPublished in: Eur. J. Oper. Res. (2021)
Keyphrases
- small and medium sized
- market share
- decision making
- shopping behavior
- online markets
- comparison shopping
- online learning
- search costs
- consumer products
- real time
- market demand
- life cycle
- multi channel
- product quality
- raw material
- manufacturing companies
- profit maximizing
- competitive market
- digital goods
- market conditions
- communication channels
- incomplete information
- stock market
- electronic markets
- product life cycle
- production planning
- stock price