Impact of Telepresence Levels on Internet Advertising Effects.

Ching-Jui Keng Hung-Yuan Lin

Published in: Cyberpsychology Behav. Soc. Netw. (2006)

Keyphrases

internet advertising
individual level
negative effects
negative impact
virtual reality
positive effects
interaction effects
neural network
levels of abstraction
banner ads
mobile advertising
high impact
virtual environment
online advertising
decision support system
knowledge management
information retrieval