Advances in Electronic Commerce Customer Relationship Management.
Jerry FjermestadNicholas C. Romano Jr.Published in: Int. J. Electron. Commer. (2002)
Keyphrases
- electronic commerce
- customer relationship management
- data mining technology
- relationship management
- competitive advantage
- data mining applications
- data mining
- service quality
- customer churn
- business models
- artificial intelligence
- agent mediated
- call center
- small and medium sized enterprises
- information systems
- electronic transactions
- online banking
- agent technology
- online auctions
- data mining techniques
- knowledge discovery
- association rules