Extracting attractive packaging colours to affect the customers' subconscious using data mining.
Marjan KaediMahsa AliniaPublished in: Int. J. Bus. Intell. Data Min. (2016)
Keyphrases
- data mining
- customer relationship management
- direct marketing
- customer segmentation
- knowledge discovery in databases
- data mining methods
- association rules
- high density
- data analysis
- customer data
- data mining techniques
- data mining applications
- machine learning
- marketing strategies
- customer service
- homeland security
- association rule mining
- high speed
- knowledge discovery
- cluster analysis
- pattern mining
- clustering analysis
- service providers
- decision support
- rough sets
- customer behavior
- web services
- customer satisfaction
- data warehouse