Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method.
Tuncay GürbüzYildiz Esra AlbayrakElif AlaybeyogluPublished in: Int. J. Comput. Intell. Syst. (2014)
Keyphrases
- hybrid method
- ahp method
- multi criteria decision making
- multi criteria
- group decision making
- multiple criteria
- distance measure
- analytic hierarchy process
- decision making
- distance function
- distance metric
- euclidean distance
- fuzzy topsis
- evaluation method
- fuzzy analytic hierarchy process
- triangular inequality
- hybrid algorithm
- fuzzy numbers
- fcm algorithm
- fuzzy sets
- decision makers
- metric space
- analytical hierarchy process
- aggregation operators
- fuzzy measures
- fuzzy logic
- data mining
- support vector machine
- evaluation model
- triangle inequality
- fuzzy set theory
- fuzzy comprehensive evaluation
- intuitionistic fuzzy
- membership functions
- data sets
- similarity search
- similarity measure
- multi objective
- intuitionistic fuzzy sets
- pairwise comparison
- knn
- multi attribute