CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services.
Jonathan BurezDirk Van den PoelPublished in: Expert Syst. Appl. (2007)
Keyphrases
- analytical models
- customer relationship management
- customer service
- customer data
- relationship management
- retail banking
- customer churn
- customer support
- customer segmentation
- marketing strategies
- analytical model
- business activities
- customer behavior
- customer retention
- competitive advantage
- web services
- context aware
- marketing campaigns
- customer satisfaction
- high tech
- data mining
- case study
- set top box
- service providers
- service oriented
- information services
- service quality
- service discovery
- data mining technology
- call center
- service requirements
- end users
- churn prediction
- customer base