Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value.
Ming MaZehui LiJinyuan ChenPublished in: Eur. J. Oper. Res. (2008)
Keyphrases
- decision making
- customer relationship management
- customer behavior
- marketing strategies
- customer service
- linear relationship
- consumer behavior
- database marketing
- decision process
- gaussian distribution
- probability distribution
- electronic commerce
- potential customers
- competitive environment
- customer data
- decision model
- decision rules
- random variables
- direct marketing
- commercial banks
- neural network
- customer churn
- customer segmentation
- spatial distribution
- decision problems
- decision makers
- website
- data mining