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Simultaneously improving CSAT and profit in a retail banking organization.

Sameep MehtaUllas NambiarVishal S. BatraSumit NegiPrasad DeshpandeGyana R. Parija
Published in: CIKM (2011)
Keyphrases
  • retail banking
  • decision making
  • customer churn
  • neural network
  • knowledge discovery
  • knowledge management
  • third party
  • commercial banks