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Simultaneously improving CSAT and profit in a retail banking organization.
Sameep Mehta
Ullas Nambiar
Vishal S. Batra
Sumit Negi
Prasad Deshpande
Gyana R. Parija
Published in:
CIKM (2011)
Keyphrases
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retail banking
decision making
customer churn
neural network
knowledge discovery
knowledge management
third party
commercial banks