Changes in CRM Approach: Refined Functional Blocks for Customer Creative Engagement in Services.
Sabina PotraMonica IzvercianSerban MicleaPublished in: Int. J. Inf. Syst. Serv. Sect. (2016)
Keyphrases
- customer relationship management
- relationship management
- customer service
- marketing strategies
- customer segmentation
- customer data
- service providers
- service oriented
- end users
- service composition
- customer support
- market segments
- electronic commerce
- service requirements
- information services
- ubiquitous computing
- service discovery
- mobile services
- customer behavior
- web services
- information systems
- customer satisfaction
- context aware
- learning environment
- data mining
- service times
- dct coefficients
- marketing campaigns
- customer requirements
- mobile applications
- data mining applications
- potential customers
- fractal image coding