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Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions.
Marta Expósito-Ventura
José A. Ruipérez Valiente
Jordi Forné
Published in:
WIMS (2020)
Keyphrases
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online advertising
user behavior
display advertising
advertising campaigns
user experience
behavioral targeting
sponsored search
internet advertising
long tail
information retrieval
text retrieval
query expansion
user interaction
life cycle
intra class
contextual advertising