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Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value.

Jen-Ruei FuChiung-Wen Hsu
Published in: Ind. Manag. Data Syst. (2023)
Keyphrases
  • social interaction
  • live streaming
  • online learning communities
  • social networks
  • social skills
  • real time
  • mutual understanding