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Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China.
Muhammad Bilal
Jianqiu Zeng
Suad Dukhaykh
Mingyue Fan
Ales Trunk
Published in:
Inf. (2021)
Keyphrases
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purchase intention
online shopping
electronic word of mouth
online stores
product quality
virtual communities
service quality
survey data
online reviews
real time
positive or negative
customer satisfaction
opinion mining
quality control
e government
case study
artificial intelligence