A Theoretical Framework for Assessing Effects of User Generated Content on a Company's Marketing Outcomes.
Stefan KochÖzgür ElçisevenPublished in: CONF-IRM (2012)
Keyphrases
- theoretical framework
- user generated content
- social media
- user generated
- user comments
- theoretical foundation
- customer service
- customer relationship management
- online forums
- social networks
- conceptual framework
- statistical learning theory
- customer behavior
- social networking
- customer satisfaction
- customer reviews
- marketing campaigns
- customer data