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Özgür Elçiseven
Publication Activity (10 Years)
Years Active: 2012-2012
Publications (10 Years): 0
Top Topics
Social Networking
Customer Data
User Generated Content
Theoretical Framework
Top Venues
CONF-IRM
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Publications
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Stefan Koch
,
Özgür Elçiseven
A Theoretical Framework for Assessing Effects of User Generated Content on a Company's Marketing Outcomes.
CONF-IRM
(2012)