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The Influence of Advertising Appeals on Consumers' Willingness to Participate in Sustainable Tourism Consumption.

Hui ZhangYupeng MouTao WangJia Hu
Published in: Complex. (2020)
Keyphrases
  • shopping behavior
  • consumer behavior
  • online shopping
  • sustainable development
  • search advertising
  • cooperative
  • viral marketing
  • decision making
  • management system
  • online advertising
  • tourism industry