Yupeng Mou

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Shopping Behavior

Tourism Industry

Search Advertising

Top Venues

Publications

Hui Zhang, Yupeng Mou, Tao Wang, Jia Hu
The Influence of Advertising Appeals on Consumers' Willingness to Participate in Sustainable Tourism Consumption. Complex. 2020 (2020)