Mobile customer relationship management: an exploratory analysis of Italian applications.
Marta ValsecchiFilippo RengaAndrea RangonePublished in: Bus. Process. Manag. J. (2007)
Keyphrases
- customer relationship management
- relationship management
- data mining applications
- competitive advantage
- customer churn
- data mining systems
- marketing strategies
- mobile devices
- data mining
- data mining technology
- call center
- real world
- preprocessing
- mobile learning
- customer retention
- m learning
- supply chain
- information technology
- machine learning