Marketing Information Systems Practices in Small Manufacturing Firms: Antecedents and Consequences.
Louis RaymondJacques BrisouxAbdellah AzamiPublished in: J. Comput. Inf. Syst. (2001)
Keyphrases
- information systems
- information technology
- data mining
- website
- manufacturing systems
- technology acceptance
- case study
- decision making
- long term
- small number
- knowledge management
- strategic management
- quality control
- production planning
- support systems
- systems development
- data mining technology
- potential customers
- manufacturing enterprises