Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes.
Ernest Emeka IzogoMercy MpinganjiraPublished in: Aslib J. Inf. Manag. (2024)
Keyphrases
- digital content
- social media
- digital libraries
- multimedia content
- digital information
- digital rights management
- digital media
- social networks
- content sharing
- social networking
- relational databases
- digital data
- cross media
- metadata
- big data
- data model
- mobile augmented reality
- digital objects
- database
- video content
- user generated content
- query processing
- digital collections
- online marketing