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Mercy Mpinganjira
ORCID
Publication Activity (10 Years)
Years Active: 2015-2024
Publications (10 Years): 5
Top Topics
Social Media
Digital Content
Structural Equation Modeling
Purchase Intention
Top Venues
CENTERIS/ProjMAN/HCist
Int. J. Inf. Manag.
J. Syst. Inf. Technol.
Inf. Manag.
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Publications
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Ernest Emeka Izogo
,
Mercy Mpinganjira
Digital content marketing consumption motives in the age of social media: an investigation of relational and monetary outcomes.
Aslib J. Inf. Manag.
76 (2) (2024)
Samuel Fosso Wamba
,
Sibukele Gumbo
,
Hossana Twinomurinzi
,
Kelvin Joseph Bwalya
,
Mercy Mpinganjira
Digital transformation under Covid-19: A Bibliometric Study and future research agenda.
CENTERIS/ProjMAN/HCist
(2022)
Mercy Mpinganjira
Cognitive absorption and behavioural intentions in virtual health communities.
J. Syst. Inf. Technol.
21 (1) (2019)
Mercy Mpinganjira
Precursors of trust in virtual health communities: A hierarchical investigation.
Inf. Manag.
55 (6) (2018)
Daniel K. Maduku
,
Mercy Mpinganjira
,
Helen Inseng Duh
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework.
Int. J. Inf. Manag.
36 (5) (2016)
Mercy Mpinganjira
Online Store Loyalty: An Investigation of Drivers and Outcomes.
J. Electron. Commer. Organ.
13 (4) (2015)