The Impact of Customer Profile and Customer Participation on Customer Relationship Management Performance.
Ming-Hsien YangI-Ju LinJi-Tsung Ben WuPublished in: Int. J. Electron. Bus. Manag. (2009)
Keyphrases
- customer relationship management
- marketing strategies
- customer churn
- data mining
- relationship management
- data mining systems
- customer segmentation
- data mining technology
- data mining applications
- call center
- competitive advantage
- customer data
- customer base
- business activities
- churn prediction
- electronic commerce
- database systems