Does Social Media Marketing Really Work for Online SMEs?: An Empirical Study.
Sangwook HaAtreyi KankanhalliJai S. KishanKe-Wei HuangPublished in: ICIS (2016)
Keyphrases
- social media
- social media sites
- reputation management
- online consumer
- online communities
- online forums
- online social media
- social networking sites
- online learning
- online marketing
- social networking
- decision making
- social networks
- website
- social media data
- online social
- data mining
- big data
- knowledge management
- data analysis
- real time
- internet marketing
- social context
- user generated content
- social activities
- consumer behavior
- database marketing
- social media platforms
- long term
- small and medium sized enterprises
- small and medium sized
- tourism industry