Jai S. Kishan

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Internet Marketing

Small And Medium Sized

Online Social Media

Reputation Management

Top Venues

Publications

Sangwook Ha, Atreyi Kankanhalli, Jai S. Kishan, Ke-Wei Huang
Does Social Media Marketing Really Work for Online SMEs?: An Empirical Study. ICIS (2016)