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Modeling Loyalty Intention and Word-of-Mouth Behavior towards Fast Moving Technology Products (FMTP).
Swagato Chatterjee
Published in:
Int. J. E Serv. Mob. Appl. (2016)
Keyphrases
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rapid development
real time
data processing
cost effective
modeling method
key technologies
high tech
data mining
human behavior
competitive advantage
potential customers
early adopters