Customer Relationship Management in der Pharmaindustrie.
Thomas PuschmannRainer AltPublished in: HMD Prax. Wirtsch. (2001)
Keyphrases
- customer relationship management
- data mining
- data mining applications
- competitive advantage
- marketing strategies
- data mining technology
- data mining systems
- relationship management
- customer churn
- critical success factors
- call center
- customer segmentation
- decision making
- customer retention
- data mining techniques
- data model
- machine learning