Investigating the role of consumers participation in social media marketing communications and consumer loyalty in the tourism industry.
Bijay Prasad KushwahaPublished in: Int. J. Bus. Inf. Syst. (2024)
Keyphrases
- online consumer
- social media
- tourism industry
- online shopping
- consumer behavior
- electronic commerce
- user participation
- online communities
- customer satisfaction
- social networks
- consumer reviews
- social networking
- purchasing behavior
- social interaction
- social activities
- decision making
- service quality
- potential customers
- social connections
- online stores
- market participants
- network effects
- competitive advantage
- online social networks
- complex networks