Does this persona represent me?: investigating an approach for automatic generation of personas based on questionnaires and clustering.
Karina da S. C. BrancoRhenara A. OliveiraFrancisco L. Q. da SilvaJacilane de H. RabeloAnna B. S. MarquesPublished in: IHC (2020)
Keyphrases
- automatically generate
- clustering algorithm
- clustering method
- k means
- hierarchical clustering
- cluster analysis
- data clustering
- data collection
- document clustering
- unsupervised learning
- spectral clustering
- quantitative and qualitative
- high dimensional data
- data sets
- fuzzy clustering
- graph theoretic
- unsupervised clustering
- distance metric
- self organizing maps
- similarity measure
- image segmentation
- case study
- e learning
- data mining
- databases