Exploring the Impact of Data Quality on Business Performance in CRM Systems for Home Appliance Business.
Youngjung SuhPublished in: IEEE Access (2023)
Keyphrases
- data quality
- quality management
- business applications
- data warehouse
- business intelligence
- data cleaning
- poor quality
- data transformation
- business processes
- decision making
- quality assessment
- activity monitoring
- data cleansing
- business intelligence systems
- business rules
- intelligence gathering
- information loss
- smart home
- business process
- data analysis
- learning algorithm
- machine learning
- data privacy
- customer relationship management
- privacy preservation
- data sets
- information systems