Predicting user response to sponsored advertising on social media via the technology acceptance model.

Carolyn A. Lin Tonghoon Kim

Published in: Comput. Hum. Behav. (2016)

Keyphrases

social media
user interaction
user acceptance
user interface
user participation
online advertising
social networks
display advertising
end users
user satisfaction
social network analysis
internet users
user model
user experience
user profiles
relevance feedback
website