Login / Signup
Tonghoon Kim
Publication Activity (10 Years)
Years Active: 2016-2016
Publications (10 Years): 1
Top Topics
Display Advertising
User Model
Internet Users
User Participation
Top Venues
Comput. Hum. Behav.
</>
Publications
</>
Carolyn A. Lin
,
Tonghoon Kim
Predicting user response to sponsored advertising on social media via the technology acceptance model.
Comput. Hum. Behav.
64 (2016)