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The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality.

Philipp A. RauschnabelReto FelixJonas HellerChris Hinsch
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • augmented reality
  • human computer interaction
  • real scenes
  • real environment
  • user interface
  • markerless
  • virtual objects
  • virtual reality
  • multi user
  • mixed reality
  • artificial intelligence
  • computer generated imagery