Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention.
Yuk-Ming TangYui-yip LauUen Lam HoPublished in: J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
- virtual reality
- customer satisfaction
- marketing strategies
- customer service
- customer retention
- virtual environment
- customer data
- service quality
- customer support
- computer graphics
- online shopping
- augmented reality
- digital museum
- customer loyalty
- virtual world
- multi sensory
- user satisfaction
- photorealistic
- three dimensional
- interactive virtual
- virtual space
- visual data mining
- website
- customer behavior
- virtual humans
- virtual museum
- digital libraries
- data mining
- computer animation
- collaborative virtual environments
- virtual training
- force feedback
- customer relationship management
- internet banking
- competitive advantage
- electronic commerce
- tangible user interface