BI and CRM for Customer Involvement in Product and Service Development.
Terence SaldanhaMayuram S. KrishnanPublished in: ICIS (2011)
Keyphrases
- customer requirements
- customer relationship management
- product design
- product information
- customer service
- software engineering
- lifecycle management
- customer support
- online stores
- life cycle
- service oriented
- service quality
- product development
- customer satisfaction
- customer segmentation
- design process
- business intelligence
- service providers
- software vendors
- customer preferences
- data mining
- service times
- knowledge management
- case study