Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement.
Qihua LiuXiaoyu ZhangShan HuangLiyi ZhangYang ZhaoPublished in: J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
- human activities
- online shopping
- online consumer
- marketing campaigns
- online learning
- shopping behavior
- human decision making
- distance function
- real time
- group buying
- euclidean distance
- distance metric
- online retailers
- human behavior
- grocery shopping
- neural mechanisms
- human cognition
- online communities
- distance measure
- social media
- search engine