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The path to people's responses to native advertising in social media: A perspective of self-presentational desire.
Yanwu Yang
Ting (Lisa) Gao
Published in:
Inf. Manag. (2021)
Keyphrases
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social media
big data
shortest path
social networks
social networking
machine learning
information retrieval
viewpoint
real time
learning algorithm
social media data
e learning
user generated content
online advertising
viral marketing