Ting (Lisa) Gao

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Social Networking

Viral Marketing

Top Venues

Publications

Yanwu Yang, Ting (Lisa) Gao
The path to people's responses to native advertising in social media: A perspective of self-presentational desire. Inf. Manag. 58 (3) (2021)