Sentiment Analysis of Brand Personality Positioning Through Text Mining.
Ruei-Shan LuHsiu-Yuan TsaoHao-Chiang Koong LinYu Chun MaCheng-Tung ChuangPublished in: J. Inf. Technol. Res. (2019)
Keyphrases
- sentiment analysis
- text mining
- opinion mining
- text classification
- text documents
- natural language processing
- sentiment classification
- information retrieval
- multi aspect
- knowledge discovery
- sentence level
- information extraction
- named entities
- topic models
- user generated
- document clustering
- machine learning
- data mining
- social behavior
- collective classification
- sentiment lexicon
- online reviews
- real world
- sentiment words
- public opinion
- text corpora
- databases