Social network ad allocation and optimization: a geometric mapping-based approach.
Peixin GaoHui MiaoJohn S. BarasMohammadTaghi HajiaghayiPublished in: Soc. Netw. Anal. Min. (2016)
Keyphrases
- social networks
- social network analysis
- global optimization
- optimization algorithm
- social media
- constrained optimization
- network structure
- mathematical programming
- online social networks
- genetic algorithm
- resource allocation
- social interaction
- optimization problems
- combinatorial auctions
- optimal allocation
- allocation problems
- advertising campaigns