Strategic issues in customer relationship management (CRM) implementation.
Christopher BullPublished in: Bus. Process. Manag. J. (2003)
Keyphrases
- customer relationship management
- critical success factors
- customer retention
- competitive advantage
- data mining technology
- data mining systems
- relationship management
- data mining applications
- marketing strategies
- data mining
- enterprise resource planning
- customer churn
- call center
- knowledge management
- information systems
- customer segmentation
- databases