Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making.
Jesús Jaime Moreno EscobarVerónica de Jesús Pérez-FrancoAna Lilia Coria PáezOswaldo Morales MatamorosErika Yolanda Aguilar del VillarMauro Daniel Castillo-PerezPublished in: Computación y Sistemas (CyS) (2023)