Verónica de Jesús Pérez-Franco

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Online Shopping

Decision Makers

Consumer Behavior

Top Venues

Computación y Sistemas (CyS)

Publications

Jesús Jaime Moreno Escobar, Verónica de Jesús Pérez-Franco, Ana Lilia Coria Páez, Oswaldo Morales Matamoros, Erika Yolanda Aguilar del Villar, Mauro Daniel Castillo-Perez
Multivariate Data Analysis of Consumer Behavior of Functional Products: A Neuroscience and Neuromarketing Approach to Improve Decision-Making. Computación y Sistemas (CyS) 27 (4) (2023)