Data Mining In Marketing Acquisition CAMPAIGNS.
Krzysztof DzieciolowskiDennis KiraPublished in: IADIS European Conf. Data Mining (2008)
Keyphrases
- data mining
- social media
- data mining techniques
- customer relationship management
- direct marketing
- predictive modeling
- data mining technology
- database marketing
- knowledge discovery in databases
- knowledge discovery
- real world
- association rules
- data mining applications
- rough sets
- web mining
- decision making
- previously unknown
- machine learning
- data mining methods
- pattern mining
- cluster analysis
- data analysis
- cross selling
- business intelligence
- data mining algorithms
- customer segmentation
- intrusion detection
- text mining
- data warehouse
- long term
- computer science
- artificial intelligence
- advertising campaigns
- customer data
- databases
- homeland security
- data mining tools
- fraud detection
- data mining tasks
- data visualization
- outlier detection
- website
- information retrieval