Customer satisfaction and competitiveness in the Chinese E-retailing: Structural equation modeling (SEM) approach to identify the role of quality factors.
Nachiappan SubramanianAngappa GunasekaranJie YuJiang ChengKun NingPublished in: Expert Syst. Appl. (2014)
Keyphrases
- structural equation modeling
- user satisfaction
- customer satisfaction
- service quality
- information quality
- perceived usefulness
- measurement model
- confirmatory factor analysis
- information systems
- competitive advantage
- electronic commerce
- factors affecting
- homeland security
- survey data
- customer retention
- cross sectional